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Pay-to-rank strategy: how to win a leaderboard for less

Pay-to-rank looks like a bidding war and rewards people who treat it like a market. Six rules for getting the most rank, link and attention per dollar on adultbid.

Buy the category, not the board

The global #1 is the most expensive position on the site and the link it carries is the same link every other listing carries. A category #1 costs a fraction of it, sits at the top of a page indexed for exactly your market, and puts your name where the people who buy in that market look first. Start with the category boards: the price of each #1 is printed above it and changes the moment someone bids.

Use the Today board for launches

The Today board ranks only the last 24 hours, so a single bid can lead it for a day against listings whose all-time totals took months to build. For a launch, a promotion or a date you want the industry to notice, it is the cheapest top spot on the site, and the payment joins your all-time total when the day is over. Nothing is spent twice.

The difference rule, and why timing matters

Raising a listing costs the gap between its current total and the new one, never the whole amount again. That protects a leader, who can answer a challenge for a few dollars, and it punishes late entrants, who have to climb from zero against totals that only grow. The cheapest time to take a position is before it becomes contested. Watch the latest moves on the About page and the bid history on each listing's page.

When to defend a rank and when to let it go

Defend when the position pays for itself: the category leader's spot on a page that ranks for your market, or #1 during a campaign. Let go when a challenger is paying for attention you do not need this month; your total stays, your link stays, and the position can be taken back later by the difference. Rank is a running cost only if you choose to make it one.

Read the ledger before you bid

Every listing has a page with its full bid history, its category rank and the exact amount that passes it. A leader that tops up weekly will answer you; one that has not paid since it joined may not. The About page shows what sits on the whole board and the last 24 hours of spend. Nothing on adultbid is hidden, so nothing about a bid needs to be a guess.

Mistakes that waste money

Questions

What is the cheapest way onto adultbid?
Five dollars puts a listing on the board and on its category board, with the same dofollow link as the leader. The cheapest #1 is usually a small category, and the price is printed above each board.
Should I take #1 or sit just below it?
Below the leader you pay far less and keep the same link and page. Take #1 when the attention of the leader's spot is worth its price to you, which is a marketing decision, not a ranking one.
How do I know if a rank is about to be contested?
Read the listing pages: each shows the bid history of a site and how recently it paid. A leader that tops up often is defending; one that has not paid in weeks may not answer.
Does bidding on the Today board waste money?
No. A payment counts on both boards: it leads Today for a day and joins the all-time total forever.

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